Selected Work
Proof over promises. A few things I’ve built.
A tighter look at founder projects, AI demos, and client work that show how I think through product, design, and conversion.
Brizski
An AI-powered business diagnostic platform that analyzes a company’s digital presence, market position, and growth opportunities, then turns that analysis into a usable roadmap.
AI product
Product strategy
Premium UX
Founder-led build
- My role: Co-founder, product thinker, builder.
- Core challenge: Make strategic analysis feel immediate, useful, and credible.
- Why it matters: It shows how I frame AI around practical decision support, not novelty.
MileMint
A safe-driving rewards app concept that scores trips, builds streaks, and turns better driving into MintPoints people can redeem for actual rewards.
- Focus: make insurance-adjacent behavior change feel motivating instead of preachy.
- What it shows: product framing, gamification, mobile UX, and clear reward-system thinking.
Hammer & Nails Yardley Concierge
A men’s grooming concierge that answers service and membership questions while guiding guests through booking-related flows.
- Focus: premium hospitality language with practical assistant behavior.
- What it shows: AI UX, knowledge structure, and service-business automation thinking.
Ten18 Design
A boutique studio identity built around precision, taste, and the belief that custom digital work should feel obsessed-over, not assembled.
- Focus: premium web work, positioning, and brand presence.
- What it shows: design discipline paired with conversion intent.
HeartFire Wellness
A one-page site for a holistic wellness practice designed to feel calming, trustworthy, and distinct without losing clarity.
- Scope: site design, visual direction, logo, and launch.
- Intent: create warmth and trust immediately for first-time visitors.
All Team Dog Training
A local lead-generation site shaped around booking flow, Google Ads support, and practical conversion decisions.
- Scope: website, ads integration, and booking path.
- Intent: keep the path from search to inquiry friction-light and obvious.